How to Transform your eCommerce Business with Automation
Running an eCommerce business isn’t easy.
It is like adopting a pet, if you are taking good care of it, she is happy and so are you.
But if your pet is angry, you know she’s not happy and so are you.
You have to take care of the inventory, payments, updates, workflows, pricing and your marketing activities as well.
Basically, you have got to work smart.
You should know what tasks could be delegated and what could be automated.
Many regular tasks that you do each day, which bother you when you try to take a good sleep after a tiring day and making you work even on weekends could easily be automated.
If you want to work smarter and outperform your competitors, you should keep reading and act on it.
Here is the list of things which could easily be automated:
Inventory Management
Invoicing and Payments
Workflows
Customer Support
Marketing Automation
Inventory management
Inventory management is a tedious task. For both, an online store or a traditional brick and mortar store.
There are software both paid and free. These could be integrated with your ecommerce business and automate the tedious work.
Some of the amazing inventory management software and tools include Delivrd, Ordoro, inFlow, Skubana and TradeGecko.
Invoicing and Payments
It could get annoying and lengthy to keep track of the payments and send the invoices manually.
There are many software and tools that could be used to make this easier.
Some of these are Quickbooks, Xero, Due and Paypal.
Workflows
Workflow process could be complicated and consume a lot of energy.
If the workflows are made effective, they can increase your revenue by thousands of dollars like Snatcher online did, they generated more than $120,000 using automation.
Some of the recommended workflow automation software include ProcessMaker and Integrify.
Customer support
Customer support is an important part of your ecommerce business, and fortunately a lot of it could be automated.
You can use any of the CRM to ease the customer services.
Most recommended CRMs include Salesforce, HubSpot, Keap (formerly Infusionsoft), Zoho CRM, Pipedrive and Freshsales
Using the automated customer support tools you could trigger emails based on the keywords you receive and you could also engage with your customers using chatbots or live chats.
Marketing Automation
Most of your marketing activities could be automated.
You could keep your marketing on auto mode and monitor other important activities for your business.
You could schedule your social media posts using tools like Hootsuite, buffer or zoho social.
You could directly sync your facebook lead generation ads with salesforce or mailchimp and proceed with your marketing plan. You could use automation to send welcome emails, updates and offers. You can remind them about abandoned carts and send a personalized note regarding the same.
Some of the best marketing automation software apart from salesforce, HubSpot and Mailchimp are ActiveCampaign, Sendinblue and sender.
Final Thoughts
Automation of E-Commerce business doesn’t just make things easier for you but makes them even better and more efficient, With proper implementation for these automation tools you could skyrocket your business with better management, workflow and greater sales.