How to Plan and Execute a Lead Magnet That Works?
There are new startups like yours formed every day. To survive this rat-race, you have to be better than your competitors. Better with your product, quality, customer service and most importantly you have to go out there with the right marketing strategies.
This is a short guide to help you plan and execute your lead magnet. Lead magnet that gets you leads as if they were made in a factory.
Let’s get to the basics.
What are lead magnets?
Lead magnet is used to generate leads for your business.
It is possibly the smoothest way of getting prospects attracted to your business. And, most people getting your lead magnet are the “interested” folks in your products, known as warm prospects in sales terms. These are way easier to convert than those approached by outbound methods like cold email or pitching.
Lead magnets are free and valuable. You offer a valuable piece in exchange of their contact information.
Why do you need a lead magnet?
Customers come to your website once. They hardly make the buying decision the very first time they’re visiting you. And, if you are in a competitive market space, they may slip away from your palms like water.
Unless you get them to sign up with their email address. This way you have an opportunity to sell them later as well.
But, why would they willingly offer you their email address?
Only if you have a valuable lead magnet. They're more likely to register.
What makes a great lead magnet?
A great lead magnet offer’s solutions to your prospects' problems.
Think about your ideal prospect. Think about their daily problems. Make a list of possible things you or your product could help them with.
Now, you need to think of a solution and offer them.
For example:
If you offer them a solution regarding social media, give them an editorial calendar they could use.
What could you offer as Lead magnet?
Here are some of the best lead magnets that work well. You can always think of something more innovative too.
1. Free eBook.
2. Free templates
3. Checklists.
4. Case studies.
5. White papers are also like case studies
6. How to guides
7. Cheat sheet
8. Quiz
9. Free consultation
10. Newsletter
11. PDF version of long and detailed blogs
12. Free Email Course
13. Report
14. Infographic
15. List of valuable resources
How to use a lead magnet? What should you do after creating a lead magnet?
Once you've created your lead magnet, now it's time to use it.
Here are the things you could do to use your lead magnet.
Add it to your landing page
Offer it to everyone who signs - up with your business
Share on Social Media
Promote it through Facebook ads (Lead - gen)
Share the lead magnet though cold emails to your prospects
Print a hard copy of your lead magnet and share it at conferences and events
Wrap Up
Lead Magnets are essential for your business. They help you generate more leads, create a buzz around your brand and build authority.
An effective lead magnet offers solutions to problems of your prospects. Make sure you stay flexible with the approach.
Once you've created one, go all in on promoting it.